Logo definition

Logo definition:

Converge to Shine

Symbol:

– The logo is inspired from diamond, which is known as the most luxury gemstone, a symbol of longevity and transparent.

– This logo shows all diverse business areas of PNJ that based on the company’s core values that have been established and constantly strengthened.

– 5 glimmers are simple, but powerful and equally soft and flexible, which is the feature of jewelry creation – the main business of PNJ. Besides, 5 glimmers also imply five basic elements (metal, wood, water, fire, earth, according to Eastern philosophy), reflecting the active and ongoing development of PNJ.

– PNJ is the abbreviation of the company name – a valuable asset being established and developed during the last 20 years.

Color:

The main colors are golden yellow and PNJ blue.

– Golden yellow is the color of gold – the main material in jewelry creation as well as the symbol of prosperity and wealth.

– PNJ blue is the color of the sky and sea – a symbol of trust. It is the color of cooperation, success and sustainability.

The combination of golden yellow and PNJ blue demonstrates the fashion, style and belief.

Slogan:

Faith and Style

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Phu Nhuan Jewelry Joint Stock Company