After the first 9 months of 2016, PNJ has achieved profit before tax off 440 billion dong, 2.2 times higher than the amount of 198 billion dong of the corresponding period of preceding year and completed 96% year profit target. Company maintains the speed of opening 1 store every 2 weeks, occupies the largest retail market share in the market. In the context of the general economic situation is still not fully prosper, these are the figures of impressive development, creating a solid launching pad for PNJ’s journey to reach the 2016 targets.
Accordingly, PNJ has alternately announced the impressive indicators in 9 months with a gross profit of 1,015 billion dongs, increased by 28% compared to the corresponding period; total revenue of 6,035 billion, increased by 6% compared to the corresponding period, among them, jewelry revenue increased by 27% compared to the corresponding period; profit before tax achieved 440 billion dong, increased by 122% compared to the corresponding period, completed 96% year profit target.
PNJ leaders said, the reason PNJ achieved these impressive business results is that the company always have strategic steps for each stage of development. In particular, the focus on core business activities – jewelry retail – has created for PNJ the continuous positive profitable growth in recent years. After the stage of redirecting the business, the proportion of sales of PNJ jewelry gold increased from 21% in 2011 to 80% now, while the proportion of sales of gold bar decreased from 50% to below 20%.
EXPANDING SYSTEM, CONTROLLING MARKET SHARES
Focus on the strategy of strongly developing the system of distribution, retail, up to now, PNJ has reached milestone of 212 stores in 47 provinces throughout the country. Expected in the last 3 months of the year, PNJ will develop more 12 stores, bringing the total number of retail stores to 224. With such positive business results and figures, PNJ continuously confirms the development orientation and sound business strategy, maintains the position of the leading jewelry company in Vietnam, and firmly hits the last stage of 2016 spectacularly.
Together with marketing activities of building and promoting brand, PNJ has resonated and created powerful imprint to the public such as the program to accompany Vietnam’s Next Top Model 2016; continued to be the only jewelry brand participating their performance at the Vietnam International Fashion Week 2016 (VIFW) Autumn-Winter in Hanoi; exclusively sponsored for the contest Looking for talented designers Vietnam 2016 in the framework of VIFW. In addition, the event PNJ signed an official brand cooperation agreement with Swarovski, an Austrian reputation group more and more affirmed the brand prestige on the global market and the commitment of the sources, breakthrough in design and manipulation.
With the philosophy of sustainable development “To merge the customers’ benefits and social benefits to the business benefits”, social charity works and activities for community are always promoted by PNJ. The project “PNJ Home” now has all 42 houses built, bringing the great joy about a “peaceful house” for poor people all over the country. At the same time, the projects Joint hand to protect, beautify the environment are promoted and deployed by PNJ on the nationwide through the program “Thank you for not littering” with environmental protection activities in many other localities. Medical activities, caring for the poor, education development such as medical visits, treatment, scholarship offer are also regularly deployed by PNJ have contributed to make the life better and better.