On 06 November 2015, within the framework of Vietnam International Jewelry Fair 2015, the representative of Vietnam Records Book Center awarded Phu Nhuan Jewelry Joint Stock Company – PNJ certificate of Vietnamese dress with the biggest gold Phoenix icon designed and processed by PNJ.
Representative of PNJ received the record establishment certificate from Mr. Tran Hoang – Standing Vice Chairman and General Secretary of Vietnam Marketing Association, the Standing Consulting Council of Vietnam Record Organization
Vietnamese dress with Phoenix icon is a noble relic symbolizing the virtue and noble values of the woman, created by the team of PNJ designers and processed by PNJ jewelry artisans. Dress with gold Phoenix worth $1.2 billion, with the length of 115 cm, width of 44cm, processed from 24 taels of gold with more than 2,000 sophisticated details, processed by 30 PNJ jewelry artisans completely by manual method for 240 hours. The masterpieces of Phoenix Dress has been introduced to the public at Vietnam International Fashion Week 2015 through the impressive performances of supermodel Thanh Hang and it was voted as one of the 13 most beautiful designs at this prestigious fashion event.
PNJ Phoenix Dress became famous when it was introduced at Vietnam International Fashion Week 2015 with the impressive performances of supermodel Thanh Hang
According to the oriental legend, Phoenix is one of four supernatural creatures: Dragon, Unicorn, Tortoise and Phoenix. Compared to Dragon, Unicorn, Tortoise, Phoenix is a beautiful female bird with sharp eyes, long and sparkling tail as the peacock’s tail, but its figure is flexible and amazing. The oriental legend compares Phoenix as the Queen bird. There is a story that when Phoenix is old, it immediately pours the old wing in flame and reborn in the form of a beautiful youth. PNJ brand borrows the Phoenix image to create the masterpiece of Phoenix Dress and the design of the key jewelry collections is the fine comparison of Phoenix’s beauty with the values of good virtues of the woman that PNJ honors forever.
All stages for making Phoenix Dress require the compliance with certain processes, ensuring the high accuracy, dexterity and attention to each detail.
The image of Phoenix has been put into many designs of PNJ jewelry with the meaning of honoring the beauty and noble virtues of the woman
It can be said that PNJ is a Company owning the most Vietnam records in Vietnam Jewelry industry. Apart from the record of Vietnamese dress with the biggest gold Phoenix icon, PNJ also owns the record of the largest gold bandanna in Vietnam (2013), the pair of biggest gold artichoke flowers in Vietnam (2010) and the record of Company invests the most modern and largest jewelry-production technology in Vietnam (2007). These achievements are the evidence for the peak processing level of PNJ, continuing to affirm the prestige and the leading position of the jewelry and diamond brand in Vietnam.